About Let's Price It
Pricing shouldn't be a guessing game.
I built this platform because I spent years watching talented creatives undercharge, burn out, and walk away from businesses they loved — all because no one taught them how to price.
2,000+
Creatives helped
40%
Average rate increase
3
Courses & tools
10+
Years of experience
Jordan Ellis
Founder, Let's Price It™
The Story
From $25/hr to building a movement.
I started my career as a freelance graphic designer charging $25 an hour. I was busy all the time and completely broke. I thought the answer was to work harder. It wasn't.
After years of trial, error, and a lot of spreadsheets, I figured out a pricing framework that actually worked — one that covered my costs, paid me fairly, and still landed clients. I started sharing it online, and the response was overwhelming.
Let's Price It was born from that community. It's the resource I wish had existed when I was starting out: practical, honest, and built specifically for creative entrepreneurs who are done leaving money on the table.
- 10+ years as a working creative entrepreneur
- Helped 2,000+ creatives raise their rates
- Featured in Creative Boom, Dribbble, and AIGA
Our Mission
Every creative deserves a profitable business.
We exist to close the gap between creative talent and financial confidence. Too many brilliant makers, designers, photographers, and freelancers are underpaid — not because their work isn't valuable, but because they were never given the tools to price it right. That ends here.
Clarity over complexity
Pricing doesn't have to be complicated. We break it down into steps anyone can follow.
Profit is not a dirty word
Charging what you're worth isn't greedy — it's sustainable. We help you own that.
Built for creatives, by creatives
Everything here is designed with the realities of creative work in mind — not corporate finance.
Ready to start pricing with confidence?
Grab the free Pricing Starter Kit and see what changes when you finally know your numbers.